After a two-year break due to the pandemic, we returned with renewed energy and enthusiasm to take part in the Ambiente 2023 fair, which took place between the 3rd and 7th of February in Frankfurt, Germany. This return was highly anticipated by our team, and it marked an important moment for reconnecting with the international market and showcasing our latest innovations.

Ambiente is recognised globally as the world’s leading trade fair for consumer goods. Over the years, it has proven to be an essential platform for us, not only as a privileged meeting point with our current clients and partners, but also, and perhaps even more importantly, as a valuable opportunity to establish new contacts and explore emerging business prospects. The fair provides a dynamic environment where trends are launched, ideas are exchanged, and partnerships are built.

The event is structured into three main categories — Living, Dining and Giving — covering a broad spectrum of sectors and interests. This year, the inclusion of Christmasworld and Creativeworld added even more diversity and value to the exhibition, helping to attract a record number of visitors from around the globe. The synergy between these events created a vibrant atmosphere, full of innovation and creativity.

To make the most of our presence, we carefully curated a selection of cork products that reflect the wide range of Viking’s business areas. From stylish tableware and eco-friendly furniture to yoga accessories, fashion bags and sustainable gift ideas, our stand featured a variety of items designed to appeal to different audiences. Each product highlighted the unique qualities of cork — its versatility, sustainability and aesthetic appeal — reinforcing our commitment to quality and innovation.

Being part of Ambiente 2023 was an enriching experience, and we are already looking forward to the next edition. It was a clear reminder of the importance of being present, sharing our vision, and embracing new opportunities in an ever-evolving market.