The participation in Interior Life Style Tokyo aimed to strengthen the Viking brand in a relatively new market. Japan is a country with high potential, but currently with little representation for our company. It is also known for valuing quality, natural materials, and attention to detail — elements that align well with the essence of cork.

At this fair, we focused on presenting a broad selection of products. The goal was to introduce our full range and highlight the many ways cork can be used. From tableware and decorative items to accessories and small furniture, the idea was to demonstrate cork’s versatility. We wanted visitors to see how cork fits into everyday life — as a useful, beautiful, and sustainable material.

Each piece was carefully chosen to show cork’s strengths: its texture, lightness, and natural appeal. We also emphasized its eco-friendly nature, which is increasingly appreciated in global markets, especially in Japan.

We consider this experience very positive. Although cork is still relatively unknown in Japan, the interest and curiosity from visitors were remarkable. Many people stopped to ask questions, touch the products, and learn more about the material and its origin.

The feedback was encouraging. We made valuable contacts and had meaningful conversations. It became clear that there is space for cork in the Japanese market — especially among consumers who seek quality, minimalism, and sustainability.

Our participation in Interior Life Style Tokyo may well serve as a gateway to this market. It allowed us to raise awareness of our brand and plant the first seeds for future collaborations. With time, we hope to expand our presence in Japan and show how cork can naturally fit into its unique culture and lifestyle.